Samsung QuickDrive™
The new Samsung QuickDrive™ washers & dryers come with smart upgrades that feature AI and speed technology to take the chore out of laundry.
Campaign line: Let QuickDrive™ do it.
We created two AI bots to personify the machine and tell the feature stories in a charming and locally entertaining way. The campaign positions the new QuickDrive™ as a personal assistant that takes care of all your laundry details, so you don’t have to.
The new Samsung QuickDrive™ with AI Wash puts the smart in your laundry with 4 built-in sensors that detect wash load and soil level to optimise water and detergent usage. Don’t know what to do with your laundry? Let QuickDrive™ do it.
The new Samsung QuickDrive™️ halves your washing time, every time. Need your laundry in a hurry? Get a full clean in just 39 minutes with Super Speed cycle. Let QuickDrive™ do it.