Friso
Friso was my first foray into ‘soft-sell’ content. I had to take off my advertising hat, and put on my content cap to research and write articles that are natural hooks for moms, that eventually ladder up to their core brand principle of nature being the best for children. I was part of a team of creatives who ideated and created videos to get moms thinking about what’s important when it comes to choosing a formula milk brand right after breast-feeding. It was a fun exercise getting into the brains of new moms, and I’ve loved working on mommy audiences since.
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This piece of content was created to remind parents of the importance of easy digestion when choosing a baby milk formula - and ladders up to Friso’s brand promise of natural milk that’s easiest for babies’ digestion.
The full article can be viewed at https://www.friso.com.sg/baby/guides/recognise-signs-indigestion
The idea behind this video is to remind parents that nature is the best nurturer, and so they should give their child the most natural upbringing, including the formula milk they choose.
The full article can be viewed here: https://www.friso.com.sg/toddler/guides/there-s-no-school-nature
Holidays are great, but how much do kids learn from them? This is a a fun idea to encourage parents to make the most out of their child’s holidays by building up the anticipation and turning the holiday into a fun learning experience.
The full article can be viewed here: https://www.friso.com.sg/toddler/guides/your-next-family-holiday-begins-home
Friso is a brand that believes in nature being the best for children, including nutrition. This video encourages moms with picky-eaters to not give up on natural nutrition, and find creative ways to give their child the most natural nutrition.
The full article can be viewed here: https://www.friso.com.sg/toddler/guides/creative-cooking-budding-taste-buds
This is a simple info-tainment video that ladders up to one of Friso’s brand pillar - preserving the best of nature. The video leads to an article about Friso’s stringent milk-processing techniques and facilities to ensure that the milk is the most natural it can be.
The full article can be viewed here: https://www.friso.com.sg/toddler/guides/5-kitchen-tips-better-nutrients